Post by account_disabled on Mar 10, 2024 3:19:14 GMT -6
The winwin. As a side note Dont mistake Gen Zs anxiety about the cost of living as a sign that theyll always be this way. As their buying power grows all signs point to zoomers becoming a spending powerhouse. e.l.f. is another great example of a brand identifying this burgeoning market and coming up with a solutionsorient marketing strategy. The beauty brand has a number of campaign hits under its belt including its recent collaboration with another celebrity who emanates nostalgia but whose celebrity has only continu to evolve the Gen Z favorite Jennifer Coolidge. Coolidge is belov by this generation in part because she exudes authenticity.
So it makes perfect sense that e.l.f. would cast her in an ad to deliver Costa Rica Mobile Number List a message that a generation longs to hear Premium quality that doesnt break the bank. This represents the trifecta of effective marketing strategy for Gen Z. brings relief to financial anxiety and Coolidge herself brings authenticity. Theres a reason that Kyras Gen Z State of Beauty Report rank e.l.f. as the top makeup brand that people between and said that they use daily. But while their success on the messaging of quality on a budget is a major part of their success their social media presence particularly on TikTok has taken the company to a next level.
It goes without saying that TikTok is a force to be reckon with in the creative marketing world. But while were on the topic I want to share another important insightspecifically why its critical that brands avoid limiting themselves to snackable shortform content. popular brands tiktok Source Glossy Meet your audience where they live. Dont assume they just have one address. Brands that are hyperfocus on short videos and TikTok might get results but dont underestimate this generations attention span. Think of TikTok as an appetizer. It tastes delicious and everyone wants a bit.
So it makes perfect sense that e.l.f. would cast her in an ad to deliver Costa Rica Mobile Number List a message that a generation longs to hear Premium quality that doesnt break the bank. This represents the trifecta of effective marketing strategy for Gen Z. brings relief to financial anxiety and Coolidge herself brings authenticity. Theres a reason that Kyras Gen Z State of Beauty Report rank e.l.f. as the top makeup brand that people between and said that they use daily. But while their success on the messaging of quality on a budget is a major part of their success their social media presence particularly on TikTok has taken the company to a next level.
It goes without saying that TikTok is a force to be reckon with in the creative marketing world. But while were on the topic I want to share another important insightspecifically why its critical that brands avoid limiting themselves to snackable shortform content. popular brands tiktok Source Glossy Meet your audience where they live. Dont assume they just have one address. Brands that are hyperfocus on short videos and TikTok might get results but dont underestimate this generations attention span. Think of TikTok as an appetizer. It tastes delicious and everyone wants a bit.