Post by himap57393 on Nov 26, 2023 23:51:47 GMT -6
Aim for a mix of broader, more competitive keywords, balanced with less competitive, highly specific keywords for your audience.
It's a balancing act: you want your brand to appear for competitive keywords but also attract qualified leads.
If you see a keyword that interests you, first check the Volume column.
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There is no perfect search volume because this varies depending Country Email List on the industry. So do some preliminary research to see how expensive the keywords in your niche are.
If you're happy with your keyword volume , check your Competitive Density. It refers to the level of competition among advertisers bidding on a particular keyword.
Competitive Density is indicated on a scale ranging from 0.00 to 1.00 (with 1.00 being the maximum competition value).
You can find it here:
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Once you find keywords with acceptable volume and competition, consider their cost per click, i.e. how much you have to bid to win the auction.
3. Find your cost per click
In a Google Ads auction, the ad with the best Quality Score and highest bid wins the most coveted placement.
This means that competitive keywords are more expensive .
It may be worth researching competitive keywords if you have the budget, but do your research first to get an idea of what the CPC will be.
You can use the Keyword Magic Tool or do it directly in Google Ads.
Once you find your keyword in the Keyword Magic Tool, check the “ CPC ” column.
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If you're bidding on a more competitive keyword, make sure you don't bid too low or your ad may not be selected.
This generally applies to all keywords, but you can avoid bidding on niche keywords with lower competition.
Choose the right keywords
with Keyword Magic Tool, the largest keyword database on the market
Try it for free! →
ADS illustration
4. Add negative keywords and remove duplicate keywords
Once you've chosen the keywords you plan to bid on, there are two things you can do to ensure your ads are seen by the right audience: add negative keywords and remove duplicate keywords.
Find and add negative keywords
Add negative keywords to a campaign or ad group to prevent your ad from appearing on irrelevant results pages.
Let's say you don't want your ad to appear to users who include the word "free" in their search. You will need to select "free" as the negative keyword.
Here's an illustration of how negative keywords work in ads:
img-semblog
A great starting point for your negative keyword list is to research informational and navigational keywords in the Keyword Magic Tool , then transfer them into your PPC Keyword Tool .
Start by entering your target keyword into the Keyword Magic Tool's search bar.
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Then filter the keywords by informational and navigational intent.
img-semblog
You now have a list of potential negative keywords. Scroll through the list and click the checkbox next to the keywords you don't want to target with your ads.
img-semblog
Export your list.
img-semblog
Once you have a list of keywords, go to the PPC Keyword Tool . Create a new project or select an existing one.
It's a balancing act: you want your brand to appear for competitive keywords but also attract qualified leads.
If you see a keyword that interests you, first check the Volume column.
img-semblog
There is no perfect search volume because this varies depending Country Email List on the industry. So do some preliminary research to see how expensive the keywords in your niche are.
If you're happy with your keyword volume , check your Competitive Density. It refers to the level of competition among advertisers bidding on a particular keyword.
Competitive Density is indicated on a scale ranging from 0.00 to 1.00 (with 1.00 being the maximum competition value).
You can find it here:
img-semblog
Once you find keywords with acceptable volume and competition, consider their cost per click, i.e. how much you have to bid to win the auction.
3. Find your cost per click
In a Google Ads auction, the ad with the best Quality Score and highest bid wins the most coveted placement.
This means that competitive keywords are more expensive .
It may be worth researching competitive keywords if you have the budget, but do your research first to get an idea of what the CPC will be.
You can use the Keyword Magic Tool or do it directly in Google Ads.
Once you find your keyword in the Keyword Magic Tool, check the “ CPC ” column.
img-semblog
If you're bidding on a more competitive keyword, make sure you don't bid too low or your ad may not be selected.
This generally applies to all keywords, but you can avoid bidding on niche keywords with lower competition.
Choose the right keywords
with Keyword Magic Tool, the largest keyword database on the market
Try it for free! →
ADS illustration
4. Add negative keywords and remove duplicate keywords
Once you've chosen the keywords you plan to bid on, there are two things you can do to ensure your ads are seen by the right audience: add negative keywords and remove duplicate keywords.
Find and add negative keywords
Add negative keywords to a campaign or ad group to prevent your ad from appearing on irrelevant results pages.
Let's say you don't want your ad to appear to users who include the word "free" in their search. You will need to select "free" as the negative keyword.
Here's an illustration of how negative keywords work in ads:
img-semblog
A great starting point for your negative keyword list is to research informational and navigational keywords in the Keyword Magic Tool , then transfer them into your PPC Keyword Tool .
Start by entering your target keyword into the Keyword Magic Tool's search bar.
img-semblog
Then filter the keywords by informational and navigational intent.
img-semblog
You now have a list of potential negative keywords. Scroll through the list and click the checkbox next to the keywords you don't want to target with your ads.
img-semblog
Export your list.
img-semblog
Once you have a list of keywords, go to the PPC Keyword Tool . Create a new project or select an existing one.